— Venue Routing Brief · For Agents & Promoters
A modern arena with a captive regional audience and no real competition for touring content. When a routing gap opens between the coasts, Idaho Falls fills it — and pays for it.
paid tickets · single night
Gross ticket sales
$649,777
Net Revenue
$499,009
Platinum Gross
$65,006
— By the numbers
Figures drawn from recent Mountain America Center concert settlements across four touring genres.
$649K
gross, one night
TOOL — Live Nation
4,531
PAID TICKETS
Megan Moroney — AEG
$161AVG
avg ticket value, config
Premium Seating Upside
$1,074
Marketing spend
Moroney - Organic Demand
— market position
Mountain America Center is the dominant live-entertainment venue for Eastern Idaho and the surrounding region. Limited competing inventory means real pent-up demand — audiences treat an arena date as a destination, not a discretionary night out.
Idaho Falls
Home Market
Rexburg/BYU-Idaho
Student Density
Pocatello
Drive-In
Jackson & Western WY
Destination
Southern Montana
Drive-In
Utah Border Communities
Overflow
— Ticket sales performance
Recent bookings show ticket demand and gross revenue don’t require a top-25 market. Rock, country, comedy — the room delivers across formats.
Live Nation
ROCK / METAL
4,298
paid tickets
$649,777
gross ticket sales
$499,009
net revenue
aeg presents
Country
4,531
paid tickets
$309,325
gross ticket sales
$73,469
Additional platinum ticket revenue
outback presents
comedy
3,968
paid tickets
$242,526
gross ticket sales
$4,645
Total marketing spend — organic demand
aeg
Country / rock
2,864
paid tickets
Strong
concessions & merch
Ancillary+
revenue beyond the ticket line
— Premium & platinum
The market sustains elevated pricing when supply is managed. Platinum inventory can be effectively monetized — and it holds up net of taxes and fees.
Platinum Gross
$73,469
Net After Tax & Fees
$62,845
Platinum Gross
$65,006
Net Platinum Revenue
$61,326
Concert Capacity
4,546
Projected Gross
$735,670
Avg Ticket Value
$161.82
— Why it works for you
— Efficient marketing spend
Events hit strong sell-through on comparatively low advertising spend — the demand shows up organically.
≈ $4,645
≈ $1,074
Driven by word-of-mouth · social sharing · supportive local radio · regional destination travel · limited competition
— The bottom line
One of the strongest emerging secondary entertainment markets in the Mountain West — reliable demand, real pricing power, and meaningful upside on every line that matters.
Proven across genres
Premium holds
Monetized & net-positive
Low-spend, high-margin